What is the name of your company/product?
Company Mission Statement
This is a sentence or two that explains your company’s goals. Consider including information about what your organization is and why it exists.
Target Audience
Who is your demographic? What type of clients are you aiming to attract?
Your Market
What sets you apart from the competition?
Brand Promise
What problems are you solving for your clients and how will you solve them?
Benefits of Your Product/Service
Does it save your customer's money? Time? Does it help increase ROI? How exactly are you helping your target audience?
Five Words
Think about what you want your brand to represent or what you want people to think of when they think of your service/product. Come up with five words to describe your product/service. (i.e. trustworthy, smart, modern, disciplined, reliable)
Characteristics
Check the words that best fit what you'd like to see characterize your brand.
Colors
What colors would you like to see incorporated in your design?
But Not These Colors
Colors you absolutely do not want.
What attributes and/or emotions would you not want associated with your brand?
Styles You Love
Check the box next to logo styles you like.
Any other information you'd like to share with me?
